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Dreading Thursday’s report because your sales figures don’t match up to those enthusiastic projections from last month? Wondering why your sales team are underperforming? Need new ways to boost sales? Wondering how to increase your sales?

As much as a decline in sales may not always be your fault, that doesn’t mean that there’s nothing you can do to turn it around. Understanding the problem is the first step to figuring out how to increase sales and tackle it head on – followed by learning the most appropriate response in order to fix it

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Welcome back to our Sell More Beer 101 blog. So far, we have established that to stand out from the crowd you need an excellent beer, outstanding knowledge of your product and we’ve discussed how to build the foundations of a winning brand. If you missed my previous blog you can find it here.

Here’s the next instalment of our ‘to-do list’ to make your tipple top of the pile

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No one likes a meeting that rambles on, has no plan, no goals and no respect for other people’s time. Making every moment count in a meeting is more than just luck. Getting prepared and delivering a relevant agenda with timely feedback and action points is essential to improve your sales leads.

So let’s get organized! Here are 18 steps to keep you on track and make your meetings more efficient and more productive:

Pre Meeting

Confirm the meeting details with your client. Namely the time, date and location.

Confirm the agenda