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Jump back just over 10 years ago to when Apple launched its iPhone, the financial crisis was in full swing and Britney Spears shaved her head (still weird to this day), SaaS was a term that was barely used, or even understood.

Today, most people will know that SaaS stands for ‘Software-as-a-Service’. The supply of software, usually on a subscription basis over the Internet, where you have no need to install or update software. Think Hotmail, Mailchimp, Salesforce and more.

The chances are you already use some SaaS at least once a day and have done for years

Doctor with stethoscope

As medical supply manufacturers face increasing pressure to bypass wholesalers altogether and turn to ecommerce platforms and big box stores, the industry’s overall growth potential becomes drastically limited. With the industry landscape changing, identifying product slippage and cross sell opportunities will become more important than ever. Utilizing business intelligence software is an easily accessible competitive advantage that companies feeling pressured by big box stores and ecommerce retailers are turning to