We’re a connected world now. Relying on our mobile devices to download music, keep in touch with family, map the route to our next meeting and send a hello email to colleagues travelling across Europe. Mobile technology is big, and only set to get bigger over the next decade.
That’s why I was surprised yesterday to read that over 74% of businesses don’t allocate any budget for mobile technology
You may have seen titles like the above many times when searching the web with no real substance behind the claim. However, according to data collected by the Aberdeen Group, companies that use Business Intelligence and Predictive Analytics Software enjoyed a sales lift 73% higher than companies that didn’t.
So, how does