about using social media to drive sales
Since making the move from a B2C charity in the arts sector to a B2B SaaS company that concentrates on the wholesale, manufacturing and distribution sectors, I have had to reassess my online presence.
The changes have been numerous. Whereas before my target audience was on social media to be, well, social, I am now knee-deep in commercial conversations, market challenges, and business connections.
Where I am spending my time has also been a significant shift from the bulk of it being on Facebook to now living on LinkedIn
Since the social media boom has taken place over the last few years, we’re all guilty of spending a lot of time (perhaps more than we should) on social platforms. Whether you’re scrolling through Facebook on your phone on your commute to work or having a look at LinkedIn on your lunch break, social media has taken over. And it’s here to stay