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email writing

Marketing and sales are essentially two sides of the same coin: both have the aim of raising awareness of a brand, product or service. It has never been more important for both teams to work together to generate leads. As such, efforts require expert email writing skills to contact prospects, nurture leads and close sales.

The main difference is that marketing tends to speak to a group of people all at once, whereas sales are done on a one-to-one basis

Looney Tunes TNT

Many modern salespeople are masters of using their charm to woo prospects and keep customers loyal, yet their skills with the old keyboard can often be blunter than the back of a spoon.

Luckily for you, my colleagues and I know a thing or two about crafting sales and marketing emails that pack a proper persuasive punch.

Below is a list of words we use when trying to write simple-yet-powerful sales emails, content or collateral.