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How to use big data (without becoming Big Brother)

written by sales-i Marketing Team

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The rise of Big Data has made it easier than ever to gather and analyze information about your customers. However, the more data you collect, the more suspicious your buyers may become of you.

Our CEO, Paul Black spoke to MyCustomer magazine about how companies can use Big Data effectively to improve your customers’ experiences with your company, without the ‘Big Brother’ perception.

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