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How to use big data (without becoming Big Brother)


written by Natalie Davies

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The rise of Big Data has made it easier than ever to gather and analyze information about your customers. However, the more data you collect, the more suspicious your buyers may become of you.

Our CEO, Paul Black spoke to MyCustomer magazine about how companies can use Big Data effectively to improve your customers’ experiences with your company, without the ‘Big Brother’ perception.

Written By -

I'm another marketing bod here at sales-i (that is marketing exec come social secretary, branded wardrobe, stationary cupboard, fixer of the printer and chief maker of a terrible cup of tea). I get to work with the two delights that are Chris and Steve who have taken it upon themselves to educate me on all things football and Star Wars. I’m a Villa or Birmingham City fan depending on which of them you ask. I really rather enjoy reading and writing (I'm not that great at the maths thing, as Chris will tell you). What I lack in Star Wars and football knowledge, I make up for with a keen eye for a good wine and a great impression of a Wookie.

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