What is Cloud based CRM, and what are its actual benefits?
When it comes to using a CRM system, Cloud based CRM solutions have introduced a completely new way of doing things. Moving everything to the Cloud brings about a whole host of benefits that weren’t accessible with traditional, on premise CRM solutions – which has led to many companies, large and small, opting for a more contemporary solution. Here are 5 benefits of using cloud based CRM solutions.
1. Easier access
The anytime, anywhere nature of Cloud CRM solutions is probably one of the biggest changes to come to customer relationship management systems. Being able to log in from anywhere (providing you have a compatible device and internet connection) means that accessibility has greatly improved many working situations. Perfect for mobile workers and out of hours projects, being able to access everything that you can in an office environment – remotely – means greater efficiency, faster reactions and the ability to make changes and act on new information in an instant.
2. Flexible costs
The nature of Cloud based CRM solutions means that it is often more affordable than many traditional solutions. It is usually more flexible in its offering, allowing different levels of access that sit in different pricing brackets. With no necessary IT, installation and maintenance costs either – it also saves money during implementation.
3. Simple installation
Cloud based CRM solutions also say goodbye to lengthy, sometimes confusing and costly installations. The ease and speed in which they can be installed and implemented is a major factor in their success for many businesses requiring an effective solution without having to wait. A few simple online steps and an entire Cloud based CRM can be set up and ready to use, all in a matter of hours.
4. Better security
Security and peace of mind are important to all businesses, especially when handling sensitive data. Cloud based CRM solutions not only guarantee access at all times – removing the potential of losing information – but also ensure that the data is kept safe and secure with high-end encryption and security systems.
5. Real-time upgrades
As with many online platforms, practicality comes in the form of speed. The real-time nature of any relevant updates means that Cloud based CRM users are always using the most up-to-date version of the software, benefiting from fixes, updates, and changes as and when they happen. That means no more having to wait around for downloads and reinstallations or working from legacy software.
Cloud based CRM benefits come in their masses. From saving time and money to making things easier and more efficient, using anything other than Cloud CRM solutions becomes hard to comprehend once the switch has been made.