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Why BI is Like Your Own Personal Golf Caddy.

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Business Intelligence can be tough to wrap your head around at the best of times, but like most complex concepts, they’re often best understood with an analogy.

Akin to a golf caddy, BI can help you to understand the course, pick the right club for you and guide you towards making the smartest shot – all you need to do is take it. Our CEO, Paul Black explains this analogy further in the context of BI over on Better Buys’ blog.

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