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Essendant Canada Inc.

Essendant Canada Inc have gained a multitude of benefits as a result of using sales-i.

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How Essendant Canada Inc organized their account information with sales-i

Essendant Canada Inc. was struggling to find a way to easily log their sales calls and share call notes about their customers across their team.

Madison Racher, Vendor Relations Co-ordinator for Essendant Canada Inc, takes up the story. “Our main challenge, pre-sales-i, was being able to log our sales calls with our customers in an organized fashion that allowed other sales reps the ability to view and see the history of the account.”

sales-i offered them:  

- Have a central system to take call notes
- Be able to share call notes with anyone in the team
- Identify missed sales opportunities

Things were slipping through the cracks

At the time of purchase, the Essendant team told sales-i that they were also struggling to record their post-sale meeting notes. “Many times, our team would leave a presentation or sales call and have 10-15 emails that require tending to. In the time between the meeting and finishing the email replies, activities needed from the sales presentation can slip through the cracks. We needed a quick way to record our follow-up activities whilst we were on the move.”

With better organization comes better insight

After an initial demo, Essendant Canada went live with sales-i in winter 2017 and it has been smooth sailing ever since!

When asked about the benefits sales-i has given Essendant, Madison said, “sales-i allows us to log calls to each customer’s file and put in place notifications to set up follow-up calls.”

As well as this, the team has been impressed with sales-i as a sales analysis tool. “It has also provided us an easier and clearer way to compare sales quarters and drill into more in-depth sale searches.”

Madison adds that a further benefit has been that:

Madison Racher

Indeed, the Variance feature on sales-i enables any product-based salesperson to spot when an account’s spend has dropped and exactly which products are selling less, meaning you don’t have to waste any time trying to work out what’s going on.

Right from the start, Essendant Canada Inc has been quite clear on what they want sales-i to do for them. “We would like to see five to six per cent growth with sales-i and also track all the opportunities so that we can prove this growth”.

The company have now completed their sales-i training and is ready to fully use the software to achieve its goal.


Who is Essendant Canada Inc?

Essendant Canada Inc (formerly OKI Bering Canada) is a purely wholesale company serving manufacturers and distributors of industrial, safety, welding, and janitorial/sanitation products since 1979.

Their product offering includes the brands 3M, Proctor and Gamble, Rubbermaid, and Kimberley Clark Professional to name just a few.


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