Companies are finally waking up to the power of Big Data. But how can it be used to market to millennials?
Millennials are a unique bunch; they’ve grown up with technology, have never known a time without a smartphone and today have a strong hold over the consumer landscape.
But these next-genners know exactly what they want and how they want it. And they want it now. They crave relevancy and engagement, but with a short window to capture their attention, how can you pique their interest and keep them engaged?
Our CEO, Paul Black, has recently spoken to Growth Business to discuss how you can go about targeting this generation of tech-crazed twenty-somethings using Big Data.