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Pennine Lubricants

With Greater Visibility, Lubricants Manufacturer Captures and Lands More Sales Opportunities

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With Greater Visibility, Lubricants Manufacturer Captures and Lands More Sales Opportunities

Picture this… You’re a manufacturer of industrial lubricants with a global reach, serving customers from Sheffield to Istanbul, Manchester to Tel Aviv. You’re known for custom blends and hands-on support.

But, keeping track of over a thousand active accounts with just four sales reps is a struggle. Information is scattered across spreadsheets and personal notes, leading to missed sales opportunities.

So, you turn to sales-i, a SugarCRM company, helping your team log important customer details on the go, use AI insights to spot patterns, and get automated follow-up reminders to keep every lead moving forward. You’re also seeing the big picture much better: tracking team performance, spotting gaps, and adjusting workflows to keep things running smoothly.

Now, your reps have everything they need at their fingertips—from buying trends to competitor notes. They’re spotting more opportunities, effectively following through to the finish line, and handling more customers without feeling stretched thin.

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