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Kevin McGirl to present at BreakThrough Conference.

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sales-i has today announced that co-founder Kevin McGirl joins a line up of top industry executives to present at the forthcoming BreakThrough 2009 Conference.

Now in its fourth year BreakThrough 2009 is a specialist conference for UK office supplies companies. The event will be held on April 22nd at Northampton Saints Rugby Football Club and has attracted some very well known and highly respected speakers from the office supplies industry including Lyreco CEO Eric Bigeard, WBMason’s Leo Meehan and Peter Birks from leading office supplies reseller Staples. Mike Rowsey, ex-OfficeMax chief, will take to the stage to show UK dealers what they need to do to come out on top in the current economic slump and Phil Jones from Brother will address the rebirth of local marketing power.

Meanwhile, sales-i’s Kevin McGirl will present how sales-i can also be used to store and manage deep market intelligence to boost reach across an organization’s spend profile. sales-i will be the engine to help dealers who wish to benefit from the SOUL marketing concept to be launched by James Wilson of Positive Marketing.

“This is a great opportunity for us to show the power of market intelligence combined with sales intelligence to boost awareness, penetration and sales into customer accounts. Armed with SOUL office supplies companies have a full 360 degree view of their buyers’ profiles, power and behavior and that combined with sales-i’s real-time sales intelligence capability will enable sales people to maximise their share of customer spend.”

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