Why should you use data analytics in marketing?
Data analytics can provide marketing teams with plenty of new opportunities and potential within your existing customer base, along with the ability to easily improve customer insights and identify new market trends.
sales-i enables you to create more purposeful marketing campaigns with more confidence than ever before ensuring you hit ROI targets and your sales team is fed sales-ready opportunities daily.
What are the benefits of using marketing analytics tools?
Improve customer insights
Boost company performance through a well-focused strategy with up-to-date customer insights.
You’ll get visibility of sales patterns and trends, removing the typical ‘scattergun’ approach and allowing for precise, targeted marketing.
- Build fact-based campaigns
- Run promotions to a segment of your target audience
- Know which customers you need to focus your efforts on
“Using the reporting suite on sales-i is not only quick and easy to use, but the data we can extract is vital to how we operate. By running the reports, we can use the data to form a list of customers to contact about a particular product or range.”
Sales & Marketing Director at Springpack
Create reports in seconds
sales-i also offers integrated sales reporting software, providing all the information you need in one place. This means there’s no need to jump from program to program or report to report ever again. sales-i’s Snapshot allows you to create detailed sales reports in seconds, saving you hours of work every week.
- Create and view reports wherever you are
- Get instant customer insight and see how your promotions are performing
- View CRM and transactional data from one system
Identify trends in seconds
A feature of our customer insight software, Campaign Manager is designed for marketers to push alerts out to sales colleagues.
Maybe you’ve spotted a certain type of product that needs to be promoted or a certain type of customer who needs to be sold to. sales-i makes it quick and easy to point salespeople in the right direction.
- Identify low hanging fruit easily
- Feed sales-ready leads to your sales team
- Get ideas about what promotions to run