Business Intelligence can be tough to wrap your head around at the best of times, but like most complex concepts, they’re often best understood with an analogy.
Akin to a golf caddy, BI can help you to understand the course, pick the right club for you and guide you towards making the smartest shot – all you need to do is take it. Our CEO, Paul Black explains this analogy further in the context of BI over on Better Buys’ blog.