Paul Black has been overseeing the strategy to deliver our sales performance software as an RIA and explains. “In today’s business environment, where customers are more demanding than ever, and brand loyalty is increasingly difficult to obtain, deeper customer engagement is integral to an organization’s success. RIAs can make customer interactions compelling, dynamic, and useful — in a word, engaging. RIAs not only enable better configurations, but they also allow firms to embed video and other contextual help content into applications. With this new release, we now open a future of great flexibility and an enriched sales-i experience for our clients and, in turn, their clients too.”
Customer reaction to the new release (sales-i 6.4.2) has been very positive, with many describing the new release as a “massive improvement.” Customers have added, “I love the new interactive dashboard” and “It is very user-friendly and very intuitive in its layout!”
“This release and the technology that underpins it propels sales-i way ahead of its nearest rivals, and we are already working on a number of exciting enhancements made possible by this new architecture,” adds Paul.