sales-i
Free Demo

Articles

about product pricing strategy

Discounting is an accepted part of contemporary and historical product pricing strategy. Justifications are often persuasive: Black Friday and Cyber Monday demonstrate that, if nothing else, customers are enthusiastic – occasionally to the extreme – about buying cut-price products.

Nonetheless, if you’re resorting to discounting, it’s quite likely that you’re ignoring some important flaws in your business model and product pricing strategy