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3 benefits of modern sales technology for 2022

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For many, 2022 feels like it could be the start of a new exciting era, but what could this new world look like for the future of sales?

Now that we’ve got January out the way, it’s time to focus on making 2022 the best year of sales yet.

It will come as no surprise that the future is increasingly digital, and the rest of 2022 will bring new ways to look at selling, including new digital trends, and increasing adoption of sales enablement technology available for sales teams to utilize.

These are 3 ways that technology could influence the coming months, and how you can really make the most of what software has to offer to enhance your sales team and sell smarter.

1. Embracing AI and machine learning

Sales technology, including sales enablement tools and software, has been steadily on the rise for a few years now and has shown itself to be incredibly effective in helping salespeople sell smarter.

Artificial intelligence (AI) and machine learning (ML) hold the power to dig up a lot of information that you could need, and to find that data quickly in what would otherwise have been a very manual and time-intensive task.

Embracing AI and machine learning

With the likes of AI and ML set to make a real impact on our everyday aspects of life going forward, having tools that make use of them will only make you a better salesperson.

From predicting the best products to sell to digging up new opportunities to cross-sell and upsell, AI and ML will make your sales team much more efficient and have more easy access to the data they need.

It will allow sales reps to focus their energy on selling, and dramatically alter the world of selling for the better, in a way that's much more productive and efficient.

AI is very much on the horizon for 2022 and holds an immense potential to change the way your team looks at sales and will only improve how you sell.

2. Attracting and retaining sales talent

Since COVID-19, many companies are now looking for new reps to join their team, and some are struggling to do so.

With an influx of new talent, and the younger generations making waves in the job market, there’s never been a better time to invest in your team and set yourself up for success.

It’s increasingly difficult to stand out from the crowd and offer something enticing to potential candidates, and especially thanks to what is being named ‘The Great Resignation’, competition is especially fierce.

Did you know...

Did you know (1)

Many young people in the workforce, particularly in their 20's and 30's, are now putting a bigger focus on how much a potential employer utilizes technology or is willing to embrace innovation as part of their day-to-day working life.

Because of this, it's important that businesses offer effective and exciting sales enablement tools and are willing to embrace new technology or software over the next 12 months and beyond.

3. Creating synergy within your team

With lots of sales reps eager to get back on the road later this year, the hybrid and flexible working approach that many companies have taken isn’t going anywhere.

It’s crucial that to succeed, your team needs to be unified. By now, many companies are used to relying on some form of technology to stay connected, and this can only improve and get better.

Creating synergy within your team

Software and technology are allowing us all to remain connected, and this stands true for the workplace too. Having a centralized system or sales enablement tool allows your team to work flawlessly together with total transparency.

Whether you’re an enterprise-size company or a small business, your reps being in sync with each other, and their customers, is going to be vital over the next 12 months.

By now, many companies are used to relying on some form of technology to stay connected, and this can only improve and get better.

Want to find out how sales-i can help you embrace technology in 2022? Get in touch to find out more.

Want to make 2022 your best year of sales yet?

If you’re looking to get a head start and discover how you can sell smarter this year, take a look at our predictions for the top sales trends that we think are going to be huge.

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