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Where do we even start with these lot? Our team make sales-i possible and they're serious about taking sales-i to the top.



Paul and Kev founded sales-i back in 2008. They’ve lived and breathed our success ever since. From humble beginnings to an international sales performance software powerhouse, they’ve done really rather well. Well enough to get their own dedicated little space on the internet anyway. Meet our co-founders. They’re super cool, we promise.


Before sales-i, Paul built a multi-million pound home computing company after setting sales strategies at Hewlett Packard. He also held senior roles at both Barclays B2B and CapGemini.

Paul sets the company’s technical direction and spearheads business and sales partnerships. He is heavily involved in defining the company’s marketing strategy and technical delivery of sales-i.

He is an adrenaline junkie, in his element burning rubber around a racetrack and regularly competes on the international racing stage.


With senior roles at some of the top software companies in the world including Computer Systems for Business and Proteus Software under his belt, Kev knows a thing or two about the business software world. He was also the youngest director in the UK at IT giant, Unisys.

Kev’s knowledge and experience has been instrumental in designing a software solution that responds to the challenges facing today’s businesses. He is now the driving force behind sales-i’s go to market and sales strategies.

Kev has completed a number of marathons in the UK and the US where he now lives, based in the sales-i Chicago office.


Alan Moug

Chief Financial Officer

Alan joined the Board in January 2018 and comes with many years’ experience in the technology sector spanning e-commerce, SaaS and CMS. He qualified with PwC in Scotland and after a career with ICI plc moved into technology during the era working in the UK, Germany and the US with Intershop AG, an e-commerce provider on Neuer Markt and Nasdaq, then as an investor and CFO of Ingenta plc, listed on AIM, a global technology provider to publishers and content providers. He is never happier than when he’s on a tennis court (real or lawn).

Alan Moug

Non-executive directors

Gordon Crawford


Gordon founded London Bridge Software (LBS) in 1980, developing the leading collections and recovery software platform; Debt Manager. He executed a successful IPO and LBS listed on the London Stock Exchange in 1997. Under Gordon’s stewardship as Chairman, the company enjoyed significant growth in 17 countries across Europe, North America and Asia Pacific including the acquisition of the Recovery Management System (RMS) from Checkfree Corporation (now FIserve) and Recovery One and from FDR. LBS was acquired by Fair Isaac Corporation (now FICO) in 2004. Since 2004, Gordon has undertaken several successful business ventures including the formation of The Technology & Innovation Fund, LP (T&I) in 2008. T&I owns, invests in and provides strategic guidance to a number of technology companies including sales-i.

Jon Lee

Non-Executive Director

Jon held the position of Senior Engagement Manager at McKinsey & Company from 1992 to 1998 before being appointed as CEO of London Bridge Software in 1998. He was instrumental in orchestrating the company through its growth phase and its acquisition by Fair Isaac Corporation (now FICO) in 2004. Since 2004, Jon served as CEO and non-executive director of several IT companies before co-founding The Technology & Innovation Fund, LP (T&I) in 2008. In his role managing the fund at T&I Jon sits on the board as non-executive director of a number of IT companies. Jon holds an MBA from MIT and is a Chartered Engineer and a Chartered Management Accountant.

Richard Hargreaves

Non-Executive Director

Richard was educated as an engineer and has over 30 years’ experience investing in young companies and helping them grow. He has established and subsequently sold many successful businesses and today owns and manages Endeavour Ventures, specializing in young tech companies.

Martin Blackburn

Non-Executive Director

Currently Operating Partner for Marlin Equity and previously COO for IBM’s Global Technology Business in Europe, Martin has been a non-executive director of sales-i since its inception. With a career spanning some of the industry giants, Martin works to oversee and assist in sales-i’s global sales and marketing expansion.