Beavertown Brewery was founded in 2011 by Logan Plant and blossomed from a love of all thing’s beer.
- £12.7M in sales for 2018
- £40M minority stake from Heineken
- 77% sales increase over 3 years
Beavertown Brewery is a quirky, innovative and fast-growing brewery based in London. Founded in 2011 by Logan Plant, the business has gone from strength to strength, with a capacity of 450,000 hectolitres – a ten-fold increase in their previous capacity, resulting in Heineken buying a minority stake in 2018. The investment from Heineken allowed Beavertown Brewery to further expand in a new brewery and develop an exciting and modern visitor site.
Originally crafted to complement BBQ favourites of pork ribs and smoky beef, the Beavertown Brewery outgrew its humble beginnings in a restaurant basement as word spread about the quality craft beers they were brewing.
They had to relocate twice to finally settle in Tottenham Hale with its prime transport links in and out of the City. Now, you can find Beavertown beers stocked in Young’s, Fuller’s and Greene King pubs, as well as Waitrose and Marks & Spencer stores.
Today, Team Beaver is over 70-strong, with 6 core beers. The incredible artistry that graces their cans is impossible to pass by, and their top-quality brews speak for themselves.
With such a rapid growth rate, it proved challenging for Beavertown Brewery to manage the information of stock and customer health.
Lauren Lister, Head of Sales and Marketing at Beavertown Brewery shares that she found collating sales information into something coherent was a daily struggle: “We used an old ordering and stock management system that made it almost impossible to pull any sales reports or access any sales information. We were flying blind.”
When Beavertown Brewery were researching for a solution to their problem, they knew they wanted something that would work alongside their existing Brewman business management software that would complement but also enhance their processes.
Soon after, they discovered sales-i and quickly realised that not only will it support their current system but contribute towards reaching their business goals too.
Lauren also saw the value it would bring to the teams productivity levels. By speeding processes up internally, they are able to create a more streamlined and efficient way of working.
“sales-i allows us to pull all the numbers we need, we can manipulate data and identify sales trends at the click of a button”, Lauren adds.
"We are a much more efficient and effective team because we are using sales-i."
Lauren Lister, Head of Sales & Marketing
Since adopting sales-i in their business, Beavertown Brewery has seen a remarkable change: “sales-i has been a game changer for us.
We are now able to take a deep dive into our business, take steps to negate any potential problems before they even arise and focus on the areas of the business that require our attention.”
With access to their sales data and trends at their fingertips, the team at Beavertown Brewery are using the information in sales-i to inform their brewing schedule based on historic sales activity. “We’ve been able to forecast our production schedule based on the accurate, easy to extract numbers available in sales-i.”
Thanks to sales-i, the Beavertown team can continue growing their brewery and crafting the finest beers without worrying about creating sales reports or analysing sales trends manually; sales-i does the hard work for them.
The future is certainly looking bright for Team Beaver, as they look to start using the integrated CRM in sales-i to maximise their use of the system. “We are a much more efficient and effective team because we are using sales-i”, Lauren concludes.