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Astro Food Service

Established in 1958, California-based Astro Food Service are using sales-i to continue their upward growth trend.


Food and Drink

Headquartered in the Golden State of California, Astro Food Service has been in business since 1985. The company has since grown to become one of Southern California’s top food service re-distributors.

About Astro Food Service

Priding itself on its huge range of quality frozen and prepared foods, Astro Food Service is a family owned business with a vast network of customers. The company is inherently committed to delivering a truly personal level of service and support to its many thousands of customers with an impressive on-site processing facility.

“sales-i is invaluable to us now and I can’t imagine going back to how we did it before!"

The Challenge

In an incredibly fast paced industry, the team at Astro Food Service were using a CRM system as a means of managing their expanding customer base, to no avail.

Director of Sales, Mike Rosenberg explains: “We had a CRM but nobody really used it. It was bulky and not very intuitive; it just didn’t do what we needed it to do.”

The Solution

“We knew what we needed, so we started to take a look into alternative software options,” he continues.

In late 2015, the team discovered sales-i: “sales-i was obviously very intuitive. It gives us a CRM solution and also a solution to our reporting and data analysis needs. It really was the best of both worlds combined in one software product.”

sales-i gives us a CRM solution and also a solution to our reporting and data analysis needs. It really was the best of both worlds combined in one software product. Mike Rosenberg
Director of Sales

Results

The team at Astro Food Service have been using sales-i for just over a year now and the change has been remarkable. “We now have the ability to analyze data on the go. Before sales-i we were printing monthly reports and comparing the current month to the previous one to spot customers that were falling away. Now, the campaigns feature generates the variances for us automatically.”

With the help of sales-i, customer wins are a regular occurrence. “Most recently, we had a customer that had stopped buying a substantial amount in the French fry category last month. sales-i brought this to our attention and we were able to act fast and call the customer to find out why. Turns out it was a pricing issue, so we made an offer and he’s now back buying from us.”

“We were often too slow to react to changes in spend and contacting our customers to find out why, we were usually too late. That alone has paid for sales-i.”

The time that the team have saved collating and comparing reports has been astounding across the business. “The time we spent every month doing manual data analysis before we had sales-i was costing us money. We quantified the time that we’re saving every month at around $800. We’re very happy that we’re no longer wasting time and money. Our time is now better spent calling our customers and generating sales.”

What's next?

Mike has become a huge advocate of sales-i and has big plans to broaden their usage of the system. “We want to start using the opportunities section of sales-i to better manage our sales pipeline and help grow our sales in new areas of our business.”

“sales-i is invaluable to us now and I can’t imagine going back to how we did it before,” Mike concludes.

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