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Pure Technology Group

Pure Technology Group uses sales-i to delve even deeper into data, to help develop the way the company sells.

The Pure Technology Group (PTG) is a leading provider of IT services and solutions to UK SME, mid-market, enterprise and public sector.

  • £33M turnover in 2019
  • 7% average increase in invoices
  • 6% average increase in revenue



The Overview.

They pride themselves on being ‘not your average company’, with a commitment to never-ending improvement that ensures best-in-class service. With global partners such as HP, Dell, Lenovo and Microsoft , they work with some of the world’s top technology manufacturers and distributors that help and support PTG to stay ahead of the curve.

The Challenge.

With the technology industry being incredibly fast-paced, it’s important that PTG is constantly evolving and adapting alongside the rapid changes to remain one step in front. With that in mind, they required a sales tool that allowed their team to instantly spot customer buying patterns, to keep up with any new trends within technology.

The PTG needed a tool that would enable them to access reports at the click of a button. They needed all the data analytics at the end of their fingertips; with the ability to customise to personal requirements and with an effortless and ‘easy-to-use’ system.

Scott Deacon, Sales Director at the Pure Technology Group: “We needed a sales enablement tool that could provide high level and in-depth data analytics, but without the fuss. It needed to be straight-forward to use for all members of my team at PTG, as we all have a different way of working.”


The Solution.

“We’ve tried and used a few other systems before, but they were difficult to customise, or didn’t give us the option to do so at all. It was hard to navigate our way around our own data statistics, which should never be the case. We should be able to access everything we need instantly, but other systems just didn’t deliver that.”

“sales-i, however, has transformed the way we work, both in the office and on the ground. We have salespeople out in the field closing deals much easier as they have all the information in front of them. We know if a customer’s buying behaviour has changed and can chase it up almost instantly, which can prevent the risk of churn.”

“Previously, inputting and storing our data was a painful task. It would take longer than we would have liked, which is an opportunity cost within itself. So, to be able to go into the sales-i app and speak into the voice to text feature saves at least 10-15 minutes per customer call.

We’re also gathering much more useful information than ever before. In particular, the Sales Vs. Gap report allows my team to identify more of the wallet share of each client by highlighting up-sell and cross-sell opportunities. The CRM tool allows us to keep on top of all our important relationships, with quick access to upload call notes (with a date and time stamp) so we can continue to nurture those customers.”

“We needed a sales enablement tool that could provide high level and in-depth data analytics, but without the fuss, and sales-i gives us all of that and more."


Scott Deacon, Sales Director


The Results.

Because PTG understands that working together is a fundamental value of success, it’s no surprise that since using sales-i, their Average Total Revenue has increased by over 6%. They recognise that introducing a sales enablement tool to unlock their performance will allow them to focus on delivering innovative IT services whilst identifying high-quality opportunities within their customer base. Between 2018-2019, PTG has also seen a growth of over 7% in Average Number of Invoices.

Scott Deacon shares: “PTG has seen a positive increase in numbers from January, through to September 2019, which we’re obviously very chuffed with. Hopefully, we continue to see that rise, as we continue to use sales-i as our go-to data analysis soft ware.”

The Future.

As PTG strives for never-ending improvement, the information within sales-i continues to grow, which allows Scott and his team to delve even deeper into the data insights, to help develop the way the company works. Particular features in sales-i that Scott is keen to see long term results from include:

- Instantly spotting buying patterns of a customer from the dashboard, PTG experiences a streamlined and effortless solution to capturing and comparing customer buying behaviour. From this, they’re able to prevent the risk of customer churn and understand how their products and services are consumed by their customer base.

- Access to reports at the click of a button, because technology is constantly evolving, PTG needs to have a hold on their data analytics to always stay ahead of any new trends within the industry. They can then make smart business decisions based on the information shown.

Our partners.

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