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Big Data

The rise of Big Data has made it easier than ever to gather and analyze information about your customers. However, the more data you collect, the more suspicious your buyers may become of you.

Our CEO, Paul Black spoke to MyCustomer magazine about how companies can use Big Data effectively to improve your customers’ experiences with your company, without the ‘Big Brother’ perception.

data intelligence

Data Intelligence solutions can provide serious insight into the best ways to expand your company’s services and investments. Understanding how to interpret and make actions based on company data is vital before you can move forward with recommendations. So, how can data intelligence solutions be used to their full potential?

Outline specific goals

Data intelligence is like a good dog.

It will do as it’s told, but has no initiative to do so without being given direction

5 myths about Big Data that are total BS

A quick Google search of the term ‘Big Data’ brings up big results, about 257,000,000 of them in fact.

With so many different points of view and conflicting opinions about what Big Data is or isn’t, how can you get a rounded idea of what Big Data is and how it can help your business?

Still a mystery to many, Big Data has been a buzzword of late and has the power to transform businesses for the better and launch them into a more profitable, fact-driven future.

But, as with any new topic of interest, buzzword or fad, falsehoods tend to pop up more than facts