in customer success
“No more customers for me thanks!” – said no business ever!
The challenge to attract new custom has become an increasingly fast-paced treadmill in an over-subscribed gym. The opportunities are there, but the competition is fierce.
So, how do you make sure all your hard work delivers results? You need to employ my 4-step approach:1
An angry customer doesn’t mean a lost customer. In fact, if you handle the situation well, it will likely build greater trust and strengthen the customer relationship. But you’ve got to act fast – a dissatisfied customer or client will only provide a very narrow window of opportunity for resolution.
For advice on counteracting negative human emotions and feelings, a natural port of call is psychology
When you’re trying to grow your business, bringing in new customers or clients left right and centre seems like an attractive option.
Think of customers like cars. Buying a new car might seem attractive, but there is another option.
You’ve been driving the same car for a while now, and it’s not been letting you down. Over time, without appropriate care, its reliability might start to slip, and eventually it will break down