Customer relationship management (CRM) systems are swiftly becoming essential practice for many companies of all shapes and sizes. With over 60% of distributors already using CRM in some capacity, these tools are an easy way for companies to stay on top of their game and keep customers happy
And yet, recent research from MDM states that a measly 36% of users are actually happy with the level of ROI generated from their CRM system
As medical supply manufacturers face increasing pressure to bypass wholesalers altogether and turn to ecommerce platforms and big box stores, the industry’s overall growth potential becomes drastically limited. With the industry landscape changing, identifying product slippage and cross sell opportunities will become more important than ever. Utilizing business intelligence software is an easily accessible competitive advantage that companies feeling pressured by big box stores and ecommerce retailers are turning to
Customer Relationship Management (CRM) systems are swiftly becoming essential practice for many companies of all shapes and sizes. As a relatively easy way for companies to stay on top of their game and keep customers on side, the countless benefits of a CRM systems mean it should be common practice for every business.
Distribution companies in particular are a unique breed with industry concerns and challenges that set them apart from every other company out there, from a customer base that changes almost overnight to technology