Free Demo


about Big data

Benefits of Data Visualization

The modern business world generates huge volumes of data. It’s impossible to absorb it all – especially in its raw form. This has led to a growing awareness of the benefits of data visualization – a tool which translates complex information into digestible ‘chunks’. This is not a new approach by any means: maps, charts and diagrams have been presenting complex information in a graphical or pictorial format for hundreds of years. The process of doing this, however, has certainly evolved and improved over time

Big Data

In 2016, less than 50% of companies had invested in Big Data technologies. While still in its relative infancy in the business world, Big Data is fast becoming a big deal in the business world. Some companies are already way head of the game and are already showing the late adopters how it should be done. Here are three companies that are doing this whole Big Data thing right.


British grocery powerhouse Tesco has been using Big Data since back in 1995

sales analytics

Let me start by saying I love analytics.

Yes, you’re probably thinking I’m a sad, lonely nerd, sitting in a dark room drooling over stats and numbers rolling across my screen.

But you’re wrong (sort of).

Analytics are starting to play a major role in almost every aspect of your life, not just in business, and you don’t have to be a super-geek to appreciate the results.

Think about your local supermarket: they use data analysis to set up their aisles for maximum spend from you