about customer loyalty
Enticing the customers through the door is the easy part. Getting them to stay (customer retention) is where the challenge begins. Learning how to tailor your service to each individual customer is the secret to maintaining a positive relationship, and developing it into one that lasts. But how exactly do you ensure your customers stay happy? Sometimes looking at them in a different light can help to deliver a service that will keep them happy, and make them stay…
Despite what the news will have you believe, things are looking up for the UK economy, with retail sales, the pound and confidence in British business all soaring since the majority voted leave about 2 months ago.
That said, every single company up and down the country will be wondering exactly how to prosper in the times of economic uncertainty that we may well enter during the actual Brexit process, which is likely to last well into 2018
Sadly, there’s no silver bullet out there with regards to customer retention. Every single company in the world, no matter how large and small, has to keep working at finding new ways to keep customers loyal. When you search on Google, countless sources will cite various complicated techniques for achieving good customer retention, while others argue it’s as simple as just giving the customer what they want. But what exactly do they want?
Well the man who started one of the most famous bars in the world, Giuseppe Cipriani, may just have the answer