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Sales and marketing managers shouldn’t be technophobes

written by Chris Bourne

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Businesses today are facing an uphill battle to get their sales and marketing managers to adopt automation technology, as it is often viewed with suspicion.

If movies are anything to go by then this is probably true. For instance, the villain of The Terminator series isn’t the Terminator; it’s Skynet, the all-knowing super computer. It’s the same story for a host of other movies too such as 2001: A Space Odyssey or I Must Scream.However, the reality is that automated technology is here to aid business processes and should be at least considered.

In our CEOs (Paul Black) recent article for Sales & Marketing Management, he shares his thoughts as to why many sales and marketing managers resist new technology and why they are the ones who may be losing out. Read more to find out…

·  the barriers to new technology adoption

·  why your competition is getting smarter

·  how you can be more agile in your market

·  why your competition seems to be psychic


Written By -

I'm the Marketing Manager here at sales-i and being in marketing I obviously love crayons and of course I have a toy Chewbacca on my desk (fully equipped with the 'Maaaaaarh' noise! I have worked in the technology industry for over 7 years and have a good grasp on what's happening in the industry. I also enjoy* the technical side of software development. *The term 'enjoy' relates to the very few occasions where the techy side actually goes to plan, otherwise replace with the term 'gets frustrated'.

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