Although digital timekeeping has supplanted it for the most part, there still exists an appreciation for the work of a watchmaker. The precision and skill that goes into even the humblest wristwatch is impressive to consider. Assembling the gears and springs in such a way to keep perfect time requires skill, dexterity and patience — the same can be said of building a successful Internet marketing lead generation campaign. Like a watch, a successful campaign is comprised of many small components that need to work in harmony to perform their function. Without any of those components, the campaign simply will not function as effectively as it should.
At Internet marketing services provider Straight North, we’ve devoted a lot of time and resources to taking apart successful campaigns to find out what makes them tick. In order to help our professionals and clients understand the intricate process of building a campaign, we created the infographic presented below. This flowchart illustrates the lead generation ecosystem and how all of its myriad components work together to generate success. Having a visualization of this ecosystem can be very helpful in determining whether or not your campaign has all of its essential elements working together. Without it, your campaign may not be ticking as well as it should be.
Infographic created by Straight North, an internet marketing services provider.
Brad Shorr is Director of Content Strategy at Straight North a Chicago-based Internet marketing company. Shorr has more than 25 years of sales and marketing experience, and has been featured in leading online publications including Forbes, Moz and Entrepreneur.